Let’s get personal!
Driven by lifelong curiosity and a love for problem-solving, I bring creativity and purpose to every step of the design process. I focus on crafting user-centered solutions that work within real-world constraints to deliver solutions that make a real difference.
Outside of design, I’m a (wannabe) artist — always sketching, painting, or finding new ways to create just for the joy of it.
Experience
2020 – Present
Product Designer at IPNlis
· Designed and delivered 20+ digital products across multiple industries (tech, healthcare, telecom, energy, aviation)
· Built and maintained a scalable design system adopted by 30+ developers and designers, improving consistency and reducing delivery time
· Partnered with clients like Altice Labs, Medtronic, and Sanfil
· Led user research, prototyping, and usability testing, integrating real user feedback
· Contributed to front-end implementation (HTML, CSS, Javascript, Angular), bridging design and development for seamless handoff
2022
Visual Identity for Caminhos — Film Festival
· Created the full visual identity for the national film festival, spanning key visuals, outdoor ads, TV campaigns, and printed materials
2019 – 2020
Designer at Círculo de Artes Plásticas de Coimbra
· Contributed to updates and improvements on the institution’s website
· Designed communication materials for exhibitions and events, balancing institutional needs with artistic expression
· Produced catalogues, signage, and digital assets, ensuring brand consistency across multiple touchpoints
2019
Graphic Production for Anozero — Coimbra Biennial of Contemporary Art
· Designed and developed the event’s website, creating a scalable and responsive experience that improved usability and engagement across devices
· Collaborated with acclaimed design duo R2 to adapt and expand the biennial’s identity across multiple media, from catalogues to exhibition signage and TV campaigns
2018 – Present
Freelance Designer
· Delivered diverse projects including brand identities, book design, architectural catalogues, wine labels, and illustrations
· Adapted design approaches to different industries and client needs, maintaining versatility and creativity
2013 – 2018
BA and Master’s in Multimedia Design – UC, Portugal
· Specialized in UX/UI, web development, and interactive applications
· Applied user-centered design principles through hands-on projects
· Combined creativity and technical skills to bridge design and technology
· Explored typography, color theory, and motion graphics
Me, unplugged
